Brand Guidelines—Why Your Business Needs a Rulebook

Brand guidelines are your business’s style manual. They make sure everything stays consistent—whether you’re posting on Instagram or hiring a designer.

  • Proper logo usage
  • Your brand’s color palette (with hex codes)
  • Font styles and usage
  • Your tone of voice and messaging style
  • Visual direction: imagery, iconography, etc.
  • Keeps your branding tight and consistent
  • Speeds up outsourcing and onboarding
  • Eliminates decision fatigue as your brand grows

Brand guidelines make your brand scalable, not just pretty.