Do You Really Need a DBA or Business License for Your Online Biz?

You’ve got your name, your domain, maybe even a logo you’re proud of. But now you’re wondering—do you need a DBA? A business license? Or is that only for food trucks and Etsy shops?

A DBA (Doing Business As) is a way to operate under a different name than your legal one.

Example: Jane Smith forms “Smith Enterprises LLC” but markets as “Glow Up Coaching.” She needs to file a DBA for that name.

  • You’re using a different name than your LLC or personal name
  • Your bank requires it to open an account in that name
  • You’re building a brand and don’t want your legal name on everything

That depends. Every state, and sometimes even cities or counties, have different requirements.

  • Some online businesses don’t need one.
  • Others (like coaches, consultants, marketers, and product sellers) often do.
  • Some places require a home-based business permit—even if you’re just working from your laptop.

Check your state and local rules before launching. Ignoring them can lead to fines or compliance issues.

If your business name doesn’t match your legal structure, or you haven’t checked license requirements, you may be missing a key step. The good news? It’s a simple fix.