Your brand’s tone of voice is how you communicate in writing. It’s how you sound in your emails, product pages, captions, and customer support.
Start By Answering These Questions
- Are you casual or professional?
- Witty, warm, or direct?
- Do you sound like a trusted friend or a seasoned expert?
Pro Tip
Write how you talk—then clean it up for clarity and consistency.
Voice Inspiration from Top Brands
- Nike: Bold, energetic, motivating
- Glossier: Conversational, approachable, modern
- Apple: Sleek, minimal, polished
Bottom Line
A defined voice helps attract your ideal audience and sets you apart from the noise.
Need help developing your voice?
Schedule a call with us and let’s shape your brand language.