Having a product idea is exciting. But a good idea doesn’t guarantee a good business. Before you spend time or money, you need to validate it with real research.
What You Should Be Researching
- Who’s already selling this—or something similar?
- Is the market growing, flat, or declining?
- What are customers saying? Are they thrilled or frustrated?
How to Evaluate the Opportunity
- What’s your unique edge or differentiator?
- Can this product generate a healthy profit margin?
- Can you explain what it is—and why it matters—in one clear sentence?
Tools That Actually Help
- Google Trends to see interest over time
- Amazon reviews to spot gaps and issues
- Reddit and Quora for honest customer sentiment and needs
Bottom Line
A product idea means nothing until you’ve proven it can solve a real problem and compete in a real market.
Need help validating your idea?
Schedule a call with us—we’ll pressure test it with you.