You can’t just “pick a price” and hope for the best. And constantly offering discounts isn’t a growth strategy—it’s a race to the bottom.
Pricing Tips That Actually Work
- Price based on perceived value, not just cost
- Use anchor pricing with premium or bundle options
- Test different price points to find the sweet spot (even after launch)
Promotion Strategies That Feel Good (and Work)
- Run launch offers with urgency, not desperation
- Use bundles, upsells, and “starter kits” to increase AOV
- Build social proof and create limited-time incentives without cheapening your brand
Bonus Insight
Your price sends a message. Make sure it signals quality, not “discount bin.”
Bottom Line
Confident pricing and thoughtful promotions are what drive sales and long-term growth—not guesswork.
Want a review of your pricing and promo strategy?
Schedule a call and we’ll give it a fresh look.