Profitability Isn’t a Bonus—It’s the Whole Point

Profitability isn’t just about “making money eventually.” It’s about knowing your numbers from day one—so your business doesn’t run on vibes.

What You Need to Factor In

  • Selling price
  • Landed cost
  • Advertising (CAC – Customer Acquisition Cost)
  • Payment processing fees
  • Refunds, returns, and discount impact

The Real Profit Formula

Selling PriceLanded CostOperating Expenses = Actual Profit

Break-even is not the goal. Aim for margins that support reinvestment and growth.

If you don’t know your margins, your business isn’t sustainable. It’s a side project waiting to stall.