The right colors help your brand feel intentional, memorable, and emotionally resonant. The wrong colors? Confusing at best, forgettable at worst.
What Your Color Palette Should Include
- Primary Colors: 1–3 main brand colors
- Accent Colors: Used for buttons, highlights, calls to action
- Neutrals: White, grey, black, or beige to balance your design
Tips for Choosing Wisely
- Think about how you want your audience to feel
- Use basic color psychology as a guide
- Stick to 5–7 colors max for consistency
Tools That Can Help
Bottom Line
Great brands use color with purpose. Yours should too.
Need help picking the right palette?
Schedule a call—we’ll help you dial it in.